The campaign's high visibility paid off with nearly 80 percent of the state's youth between 12 and 17 years old demonstrating an awareness of the Truth campaign.

In August 1998, thousands of Students Working Against Tobacco (SWAT) participated in Truth Train events. The Truth Train traveled from Pensacola to Miami to demand an end to the movie industry's use of tobacco in films. At stops across the state, teens attended rallies and concerts and petitioned movie stars to portray tobacco use realistically and responsibly in films.

The Department of Health developed and implemented the state's first survey measuring tobacco use among Florida's middle- and high-school students. The first comprehensive tobacco survey of its kind, it showed that 35 percent of Florida high-school students and 25 percent of middle-school students use some form of tobacco. By eighth grade, more than 31 percent use tobacco.

More than 400 of the state's educators received training in the administration of programs designed to provide middle- and high-schoolers with the necessary tools to reject tobacco use.

Florida also stepped up enforcement efforts — becoming the first state in the nation to contract with the U.S. Food and Drug Administration to help enforce new, more stringent federal tobacco regulations. New measures make it illegal for those under 18 to possess tobacco products and impose tougher penalties against vendors caught selling cigarettes to underage kids. Thanks to Governor Chiles' efforts, Florida had the highest retail compliance rate in the nation regarding tobacco sales to minors. The settlement provided funding to put additional agents on the force to combat teen accessibility to tobacco.